Objective:
As part of my internship at Sprints Athletic Apparel, I was tasked with creating a custom design for the 2025 Chicago Marathon in partnership with Fleet Feet Chicago. The project involved developing a unique wordmark and pattern to be applied across a full range of apparel and accessories.
I’m excited to share that the collection has officially launched and is now available in stores and online, bringing the design to life for runners and fans of the Chicago Marathon.
Moodboard
Initial Iterations:
Wordmark Process:
Pattern Exploration:
Final Pattern and Hat Application:
Collection Mockups:
Final Collection:
Real-World Wear:
