Objective:
As part of my internship at Sprints Athletic Apparel, I was tasked with creating a custom design for the 2025 Chicago Marathon in partnership with Fleet Feet Chicago. The project involved developing a unique wordmark and pattern to be applied across a full range of apparel and accessories. The final product is scheduled for production and will be available for purchase in October 2025.
Moodboard
Initial Iterations:
Wordmark Process:
Pattern Exploration:
Final Pattern and Hat Application:
Collection Mockups:
Check back October 2025 to see shots of the finished collection!