Objective:

The objective of this assignment was to create a graphic representation of a creature. The final mark reveals both tangible, and intangible attributes of the creature, and follows an orderly, cohesive design system.
Process:

Defined common traits of the toucan by exploring images and reading articles. These tangible and intangible traits included; small eyes, large tail feathers, curved beak, playful, and ability to hop.  
Sketches:
.
Graphic Translations:

.
Digital Iterations:
.
Final Creature Mark:
.
Application of Proportional System
.
Objective:
Create a composition within a rectangle of proportional relevance that activates the image area, follows the fibonacci sequence, and effectively incorporates selected text.
Picking Out Text:
.
Initial Sketches:
.
Fitting the Grid:
.
Final Proportional System:
.