Internship Project Highlights
During my internship at Dorothy Lane Market, I supported the creative team by designing a wide range of visual assets. From in-store signage to seasonal promotional materials, I developed original concepts and created moodboards while staying brand-aligned. I also contributed art direction on key projects, helping shape photography and overall campaign direction. Scroll down to see the highlights!
Winter Jubilee
The Winter Jubilee is a seasonal event where customers visit the store to enjoy holiday-themed activities and tastings. I designed marketing materials and event-day signage to promote the event and inform customers about activities, pricing, and tasting stations. Event-day material mockups to come!
Caviar
Dorothy Lane Market wanted to expand their caviar offerings and promote the Marky’s Deluxe Experience Box, a luxury caviar set sold in-stores. I created an informational handout outlining the different types of caviar, their uses, and pricing, which is now available in each location to help customers choose the option that best fits their needs. In addition to the handout, I designed promotional signage for the Marky’s Deluxe Experience Box to highlight the full luxury experience customers can purchase.
Holiday Baking Sale
The Holiday Baking Sale is a six-day event that takes place in the days leading up to Christmas. For this promotion, I developed a new concept and collaborated with the in-house photographer to create updated imagery. I explored new colors, textures, and typography to give the campaign a fresh, festive look for the season. I designed supporting materials, including posters, HDTV slides, register graphics, and sale signage.
Fish Fry
This year, both the Tap Takeover and the Fish Fry fell on the same day. My role was to combine the advertising for both while refreshing the existing promotional materials. I created updated posters, slides, and register graphics to bring the campaigns together in a cohesive, on-brand way.
