Overview:
During my internship at Dorothy Lane Market, I created an ocean-inspired visual identity for their Seasonal Shellfish Sale campaign, designing the wordmark and in-store promotional materials. As the concept developed, the campaign name changed across multiple iterations, reflecting the refinement of the idea and its in-store positioning.
Wordmark Iteration
Concept Sketches:
Poster Concept Iteration:
Final Poster:
Additional Applications:
In Store Banner
Bunker Magnet
Bunker Case Cling
